Patrick Holden is the founder and chief executive of the Sustainable Food Trust, an organisation founded in 2012 and working internationally to accelerate the transition to more sustainable food systems. Prior to this he was director of the Soil Association (until 2010), during which time his advocacy and campaigning for more sustainable food systems was underpinned through the development of the organic standards and market-place. His farming experience spans nearly 50 years, centred on Holden Farm Dairy, now the longest established organic dairy farm in West Wales, where he produces Hafod cheese from the milk of his 80 Ayrshire cows. He was awarded a CBE for services to organic farming in 2005, is Patron of the UK Biodynamic Farming Association, and was elected an Ashoka Fellow in 2016. Patrick is a regular writer, broadcaster, and speaker at public events.